DSA

What is the DSA?

The Direct Selling Association is the official organization that oversees direct selling companies that:

• operate legally · ethically · transparently · protect consumers and distributors

In Indonesia, it is known as APLI (Asosiasi Penjualan Langsung Indonesia), and globally it is connected to the international DSA network.

DSA and Enagic

When Enagic is registered or affiliated with the DSA, it means:

• The business model is recognized as legitimate direct selling
• The compensation system is not a money game
• Sales are based on real products
• There is a code of ethics that both the company & distributors must adhere to

This is important because many people are hesitant about network businesses. The DSA acts as a filter to ensure that only sound and ethical companies are recognized.

A bulletproof business is not just strong in terms of products, but also secure legally and ethically.

The DSA strengthens Enagic's foundation because:

• The business complies with regulations
• The structure is clear and monitored
• Distributors are protected by ethical rules
• Public trust is higher

Many businesses collapse not because of their products, but due to legal and reputational issues. DSA membership/affiliation helps Enagic avoid those risks.

What are the benefits of the DSA for distributors/users?

• You are not entering a gray-area business
• You are marketing a legitimate product
• You are building a network with a company recognized by an official association
• The business is more secure for the long term

DSA = recognition that Enagic is a legal, ethical, and real product-based direct selling business, strong in system, law, and trust.